How to realise the potential of a promotional video?
A promotional video can be used to increase reach and brand awareness.
It can be shared on the website, on social media and emailed to customers.
A video can focus on the unique features of a product or service, presenting them in an attractive and compelling way.
Additionally, it is worth including emotional elements that can move the audience and build a bond with the brand.
Through the use of a promotional video, customers can be effectively engaged and encouraged to take action, such as making a purchase or taking up an offer.
Before producing a promotional video, it is necessary to prepare a script.
The script should include clear objectives and the message we want to convey in the film.
Then, plan the shooting schedule, including locations, shots and props needed.
Once the necessary material has been collected, it is worth taking care of professional editing and adding a suitable soundtrack.
Finally, the video can be shared on various platforms to reach the largest possible audience.
What types of promotional videos are there?
Types of promotional films include corporate films, product presentation films, instructional films, recruitment films and event films.
Then, plan the shooting schedule, including locations, shots and props needed.
Once the necessary material has been collected, it is worth taking care of professional editing and adding a suitable soundtrack.
Finally, the video can be shared on various platforms to reach the largest possible audience.
Types of promotional films include. corporate films, cinematic product presentations, instructional videos, recruitment videos, event videos.
How long should a promotional video be?
A promotional video can last from a few seconds to several minutes, depending on the purpose and platform of publication.
Where to publish promotional videos?
Promotional videos can be published on various platforms, such as the company's website, social networks (e.g. Facebook, Instagram, LinkedIn), video channels (e.g. YouTube, Vimeo) and at company meetings and presentations.
It is also worth using company meetings and presentations to showcase promotional videos.
Product promotion video
Organisation of shots on set
Various factors such as lighting, framing, script and props need to be taken into account when organising shots on set. It is also important to take care of the fluidity of the narrative in order to convey the message in a way that is clear and interesting for the viewer.
Joint consultation with the client - possible modifications
A promotional video can be short or long, depending on the needs and the platform.
It is important to choose the right platforms for publishing promotional videos.
Meetings and company presentations are also an excellent opportunity to show promotional films.
There are many factors to consider when organising shots on set, such as lighting, framing and props.
A joint consultation with the client allows the film to be tailored to their needs.
Post-production with sound design
Post-production of the film includes the process of editing, adding special effects and sound design.
Editing is a key stage of post-production, where different shots come together to create a coherent narrative.
Adding special effects can enhance the video and give it a professional look.
Soundtracking a film includes adding a soundtrack, editing the sound and adapting it to the image.
All of these post-production elements aim to create a final version of the promotional film, ready for publication and effective communication messages.