Some companies, especially with technical or medical equipment, find it difficult to create a promotional video. How do you show the inside of a furnace or the operation of medical machinery by traditional means? Until recently, this was completely impossible. To the rescue comes animation. Some time ago, it was associated only with cartoons for children, but today it is used in advertising, product videos or presentations. Technical animation helps to show and understand the operation of drugs, certain processes, properties of technical equipment. It is a great alternative to film. This was exactly the case for TopSerw, for whom we prepared a technical animation of one of their products - a sump tray. Both the term and its application are a mystery to many. Therefore, the animation had to clearly, simply and concretely explain the specifics and advantages of the product.
The stages of animation creation were the same as with any of our other projects. We always start with a very thorough understanding of the product and the business. A script is then created to include the most important information and advantages of the product. We always try our hardest to show the strengths that distinguish the offering from other, competing ones. This way, the customer will know what he or she will gain by using your offer. We then select the appropriate techniques and effects. This is very important. Thanks to this attract attention customer and arouse interest in the film or presentation itself. Besides, through the prism of this material, the viewer sees not only this particular product. He also sees your company, you and the rest of your offer. Each of your promotional activities sheds light on the whole. Incidental colours, modern character and dynamism. These are the hallmarks of good, effective animation.
Technical animation is a challenge for the team. However, years of experience allow the Simple Frame team to take on any such project. We work comprehensively and with the highest quality equipment. All this makes our projects successful and popular with our clients. Your customers!
