Medical animation: effective communication in the medical industry
In today's medical industry, effective communication is crucial for success. The use of medical animation has become an innovative solution that is revolutionising […]
Medical films and animations for equipment manufacturers and healthcare facilities
At Simple Frame, we specialise in creating professional medical videos and advanced 3D animations that effectively present even the most[...]
Storware - Explainer video
State-of-the-art animation in the world of data technology Video explainer animations stand out for their ability to present even the most complex issues in an accessible[...]
Training animation - Knauf BHP
Training animation for Knauf - Simple Frame Project Training animations are an effective way to improve safety in[...]
2D animation - Take care of yourself!
Together with MPWIK (Municipal Water and Sewage Company), we have created a video that shows how to take proper care of hand hygiene. The subject[...]
Animation for facebook
Facebook now offers great opportunities for customer outreach, and almost every company has a Fanpage. This allows you to[...]
Dafi - video explainer
The video explainer was produced for the Dafi brand, which manufactures water filters for domestic use. The video explainer was[...]
Business animation
Animation is a modern communication tool that perfectly conveys even the most complex content and reaches the audience. Business animation allows[...]
2d animation
The creation of advertising or promotional films, requires the use of means that will influence the attractiveness of the production and increase the desired effect. 2D animation[...]
Gemius AdReal - 2D animation
Gemius AdReal is a study that monitors online marketing activities. The film informs about the usefulness of the study, thanks to which entrepreneurs[...]
National security - computer animation
The National Security White Paper is the first document of its kind, available at spbn.gov.pl, on Poland's security. It is addressed to[...].
eCard - animation
It is a system that offers various innovative solutions, to people making cashless transactions. "Payments tailored to the measure of your needs" is an animation[...].
Eko-Polska.pl - 2D animation
Eko-Polska.pl is a site for people looking for new and interesting places in Poland, as well as those interested in ecology. The spot presents the nature of the portal[...]
Nucleo - computer animation
Nucleo is an interactive magazine, meeting the expectations of modern entrepreneurs who want to be more attractive to the customer. The animation shows the many features[...].
2D animation, also known as motion design technique, is an extremely useful tool for visualising different types of content. Its appeal lies in its ability to present complex processes, product or system operations in a clear and accessible manner. As a technique based on two-dimensional and simplified imagery, 2D animation makes it possible to create striking visuals that are not only beautiful, but also make the messages conveyed entertaining and interesting to the audience.
2D animation is a technique often used to produce so-called video explainers. These are short films that show how a product works in an accessible way, allowing viewers to more easily digest and understand its functions and uses. In the case of services, these animations can show how these services work and what benefits they bring to their users.
It used to be that animated films were mainly associated with children's stories. Today, in the age of digital transformation, they have become a powerful marketing and advertising tool. Many manufacturers and companies in various industries are using 2D animation to promote their products and services, increasing their visibility in a crowded digital world.
The use of 2D animation in marketing has many advantages. Firstly, it is a very effective way of getting the attention of potential customers. It's easy for an animation to be noticed and remembered, especially if it's well executed and contains interesting, creative elements. Secondly, 2D animation is an excellent storytelling tool. Using animation, it is easy to tell the story of a company, product or service while creating a strong emotional connection with the audience.
Technological developments in recent years have made it possible to create increasingly sophisticated and modern 2D animation. Increasing use is being made of 2.5D technology, which aims to add depth and realism to 2D animation, or the parallax technique, which makes it possible to create the impression of movement and depth in static images. As a result, 2D animation is becoming more complex, engaging and realistic, increasing its effectiveness as a communication tool.
2D animation, while it may appear at first glance to be a simple technique, is in fact a field that requires many skills - from drawing and design skills, to an understanding of animation principles, to programming skills. It's a fascinating world where art and technology come together to create memorable visual experiences. Whether it's a product commercial, an educational film or an interactive toy, 2D animation is the key to an effective and engaging message.