E-Containers - Product animation
Animation is increasingly replacing film. We are also increasingly finding new uses for it. It is therefore no surprise that new[...] are constantly being created.
Elis - presentation of services
Elis is an international brand. A leader in the rental and service of garments, floor mats and hygiene equipment. Thanks to what they do we feel[...].
2D animation - Take care of yourself!
Together with MPWIK (Municipal Water and Sewage Company), we have created a video that shows how to take proper care of hand hygiene. The subject[...]
TopSerw - 3d technical animation
Some companies, especially with technical or medical equipment, find it difficult to create an advertising video. How to show the inside of a furnace or the operation of machinery[...]
2D animation of Eurobank
Eurobank is an institution that can boast a number of awards, including winning Newsweek's 2017 Friendly Bank plebiscite in[...]
Selena - product animation
A computer animation prepared by production house Simple Frame for Selena shows a particular application of the room temperature-reducing coating that[...]
Combilift - 2d animation
2d animation for Combilift - manufacturer of forklift trucks for industrial loads. The animation is intended to promote the services and products[...].
Gamebrain - animation
Gamebrain is a game development platform. It allows users to create a game themselves by using the many features available. The form[...]
3d animation
3D animation allows the creation of a completely unreal world using modern technology. The form, however, does not dictate the content of such animation[...].
Eden Springs - 3D animation
Eden Springs Polska is part of the Eden Group present in 15 European countries and one of the leading suppliers of spring water,[...]
3d animation - Porthos
Portos is a brand that started in the market in the early 1990s. From these beginnings, its mission was[...]
INFORMATION PROCESSING CENTRE - animation
The animation presents the achievements of Polish science over the last decade. It is filled with interesting facts, including innovative technologies such as pro-environmental technology[...].
LED video screens are one of the most effective outdoor advertising tools, which in recent years have gained enormous popularity among companies and institutions wishing to stand out in urban space. Their main advantage is their large reach - they can attract the attention of thousands of people a day, both pedestrians and drivers. Advertisements on the screens are completely free for the audience and at the same time extremely effective for the message sender. LED screens can be found at strategic points in cities: at intersections, near shopping malls, at bus stops, as well as during mass events, concerts, sports events or conferences. This makes it possible to reach a wide audience in a very short time.
One of the most important elements of effective screen advertising is the form of the message. Films and animations displayed on the screen must be as concise, dynamic and clear as possible. The viewer has only a few seconds to register the content of the ad, so every second and every frame is worth its weight in gold. Slogans should be short and unambiguous, graphics should be eye-catching and the overall message must be legible even from a distance. Image quality is also extremely important - modern screens offer high resolution, intense colours and very good visibility regardless of weather conditions, which translates into the effectiveness of the advertising campaign.
In the case of LED screens, it is important to remember that advertising is based solely on images - sound, due to the urban environment, is not used. This means that the entire strength of the message must be in the image. The key here is to apply graphic design principles: appropriate contrast, large and clear fonts, colour symbolism and eye-catching movement. Red can signal opportunity or urgency, blue inspires confidence, yellow is associated with promotions. Moving elements - animations, pulsating text, dynamic transitions - attract the attention of passers-by and make the content easier to remember.
Just as important as content and form is the location of the screen. A well-chosen broadcast location is the basis for a successful campaign. Telebims placed in high-traffic areas guarantee greater reach and better results. Screens at main thoroughfares, roundabouts, shopping malls or in the vicinity of schools and offices ensure that the message is highly effective. In addition, modern management systems allow precise scheduling of content emissions - it is possible to programme adverts for specific times, days of the week or events.
The modern technologies used in the screens enable real-time content management, which gives great flexibility. It is possible to remotely change advertisements, analyse their effectiveness and respond to current market needs. By automatically adjusting the brightness to the ambient conditions, the content remains readable both in bright sunlight and after dark. LED screens are thus becoming not only an advertising medium, but also a tool for communication, promotion and brand awareness in public spaces.
Advertising on screens is an investment that pays off. With proper campaign preparation, professionally designed graphics and strategically chosen location, it is possible to achieve a significant increase in brand recognition and increase interest in the offer. LED wall screens are now a standard in modern outdoor marketing - effective, flexible and prestigious.