Advertising video - Little Tikes
What is advertising? Advertising can come in many forms, but one of the most popular and effective methods of advertising[...]
CUK advertising film
Advertising film for CUK - an insurance company promoting its OC and AC policy offer. Thanks to a one-off investment in production[...].
Film production
Advertising, promotional or corporate films require the same organisation as full-length productions. Properly organised film production allows you to plan[...]
TV spot
Television spots are the tens of seconds-long commercials we see every day on every TV channel. From conception, execution and reach[...].
Palmer's - spot production
Palmer's cosmetics are long-established products, created with cocoa oil. In order to reflect both their moisturising properties and[...]
Mlekovita - spot production
Mlekovita is a dairy cooperative that has been operating on the Polish market since 1928 and offers over 650 dairy products. The spot presents[...]
Advertising film "Ludwik"
Magda Gessler advertises 'Ludwik' dishwasher tablets. The advertising campaign for Ludwik dishwasher tablets is the first such large-scale campaign in years[...]
CUK - TV advertising
Cheap third-party liability and AC insurance - CUK advises on how not to become a "moose" The figures show that we lose considerable sums of money every year[...]
Carefree on holiday - advertising spot
TUI Group is a leader in the travel industry. If you don't know where you want to relax and spend time with your family, the catalogue[...]
The advertising video - although for many it is just a short image between their favourite TV programmes, for the marketing industry it is a key promotional tool. In an era of digital transformation, where the market is saturated with all sorts of products and services, the advertising video is what can catch the consumer's attention and convince them to make a purchase.
Film advertising has the power to make even a brand new product that no one has seen before a sales hit in a short space of time. But is it really that simple? Well, no. Behind every successful commercial there is a lot of work, time and creativity on the part of many people.
Although the final product we see on our TV or smartphone screens lasts only a few tens of seconds, the road to creating it is long and bumpy. It starts with a concept - an idea to capture the attention of the viewer. Creating a script is nothing more than building a story around a product or service. This story must contain elements that will interest, enthuse and, above all, convince the potential customer to use the offer.
Once the script is ready, the planning stage follows - where and how each scene will be shot. At this point, logistics and coordination become extremely important. Then we move on to the actual production - filming. This is where the director, cinematographers, actors and the entire technical crew play a key role.
Once the shooting is complete, it is time for post-production, i.e. editing, colouring, adding special effects or developing sound. All this is done to make the final image as attractive as possible for the viewer.