Image film ZPAS
Image film - tasks and objectives Image film is one of the most important visual communication tools in the world of marketing and[...]
Image film
How to use an image video to increase the number of visitors to a website ? 1. creative ways to use an image video[...].
Lumag promotional video
Promotional film - essence, objectives and preparation. A promotional film is not only an aesthetically pleasing form of presentation, but above all[...]
Product film AR Check
Film production looks the same in every case. The scheme of work on a film is constant. It does not matter whether it is a film on[...]
Vershold corporate film
Vershold is a provider of global marketing acquisition, brand development, QA/QC and logistics solutions for retailers. The company offers the best[...]
Business film
Behind a successful business and a successful company are business partners. Consequently, good contacts are a very important point[...].
Post-production - Kenwood
This time Kenwood invites us on a culinary journey of flavours and aromas, as Michel Moran takes us on. The restaurateur[...]
Schöller - Advertising post-production
Post-production and colour correction for the Schöller brand ice cream spot. The SoAgency Agency is responsible for the production of the spot. We took care[...]
Frederic Chopin - promotional video
The film tells the story of the circumstances surrounding the creation of the Foundation for the National Edition of the Works of Fryderyk Chopin and presents the [...] available for purchase on its website.
FOKSAL Publishing Group - promotional video
The FOKSAL Publishing Group is the result of a merger in 2012 of three publishing houses - Wilga, W.A.B and Buchmann. The spot presents[...]
Żabka - advertising film
Żabka is Poland's largest chain of shops that operate on an association basis. Through the film we learn that in its[...]
When choosing a product or deciding to use a particular service, we are often guided not so much by its functionality or price as by the brand image behind the offer. It is this that determines our perception and trust in the product. In a world where competition is fierce and there is little difference in offers, it is the brand image that can become the key to success.
Example: We are faced with the choice of buying a product in a shop. On the shelf, we see several similar products of different brands with a similar price. We usually choose a product that we know well and whose brand evokes positive associations. Why? Because we probably once came across an advertisement for that brand that was convincing to us. Maybe it was a TV commercial in which an image film played a central role.
An image film is no ordinary advertisement. It is a modern, artistic way of presenting a brand. Through appropriate narration, music, imagery and, above all, the message, such a film is intended to show customers the best side of the company, its values, mission and the benefits of using its offer. It's not just about the product or service, but about the entire philosophy of the company.
When the viewer watches such a film, he does not just learn about the offer. He or she becomes immersed in the world of the brand presented, feels its atmosphere, learns its history. Thanks to appropriately selected stylistic and technical tricks, the film is able to arouse curiosity, admiration and trust, and even emotion.
An image film is therefore like a luxury business card for a company. When a customer comes across it, they immediately know who they are dealing with. But it is important to remember that just as much as a business card can make an impression, it can also shatter it. If the video is of poor quality, uninteresting or inappropriately composed, it can have the opposite effect. It can make the customer feel disappointed and the brand lose value.
This is why it is so important not to skimp on quality when creating an image film. Work with professionals, take care of every detail, placing the emphasis on creativity and originality. Because nowadays it is originality and authenticity in communication with the customer that determine success on the market.