Marketing Video
A changing market, increasing competition and the growing importance of the internet mean that to reach customers, it is no longer enough to[...]
Vastint - promotional video
Promotional films made for technical, engineering or medical companies are governed by certain rules. First and foremost, they present material whose[...]
Snowball - whiteboard
Whiteboard for the Sniezka brand - a recognised manufacturer of wall paints for home use. The creation of the whiteboard allowed the advertisement to stand out from the[...]
Dafi - video explainer
The video explainer was produced for the Dafi brand, which manufactures water filters for domestic use. The video explainer was[...]
SMS mass mailing - advertising animation
SMSAPI is a platform for sending SMS in bulk. The spot argues for the huge popularity of this type of messaging and encourages[...]
The whiteboard technique is a great example of animation that is intended to engage the audience as much as possible. Above all, it is intended to focus their attention on the content being conveyed. This is why whiteboarding is very often used for training, employee induction or instruction. By following what is happening on the screen, the viewer inevitably remembers and learns the content.
In such projects, the quality of the material, accuracy, reliability and a clear message are very important. Despite its seemingly minimalist style, it is quite a difficult technique. And precisely because of this, rather than being distracting, it focuses and engages the audience. As a result, the learning is very effective and sustainable.
Many techniques and modes of production continue to emerge to enhance learning. This technique is one of the best.