Our latest product film for the Castrol brand is an excellent example of the use of modern technology for product presentation.
Presenting the oil filter in an attractive form video, using advanced 3D animation and an AI module to generate the shots, allowing for a detailed representation of the product's design and functionality.
This type of product videos are an effective marketing tool that attracts attention potential customers and increases sales.
Our realisation for Castrol is a combination of professionalism and innovation, presenting a product in the best light.
Key findings
- Modern technology in product films increases their effectiveness.
- Presenting a product in video form attracts the attention of customers.
- Advanced 3D animations and an AI module allow the product to be presented in detail.
- Product videos are an effective marketing tool.
- Professional production of product videos increases sales.
What a product film is and why you should invest in it
More and more companies are choosing to invest in product filmbecause it is an extremely effective marketing tool. The greatest value of a product video is that it undeniably has a positive impact on customers' willingness to purchase the product depicted in the video.
A product video is a professional presentation of a product in the form of a video that demonstrates its functionalities, advantages and use in an attractive way. Investment in product videos is justified by their effectiveness - research shows that as many as 88% consumers make purchasing decisions influenced by videos presented by brands.
- A product video increases sales by building trust in the product and brand.
- It provides potential customers with all the necessary information in an accessible format.
- It allows you to present your product from different perspectives and show it in action.
- Explains complex functions in a way that is easy to understand.
- It engages more of the viewer's senses, which translates into better product recall.
It is worth investing in product filmbecause it is an effective marketing strategy that delivers results.
Our latest project - a product film for Castrol
We have prepared professional product film for the Castrol brand, presenting their oil filter in a modern way.
The film includes 3D animationswhich present details and elements of the filter's construction, allowing viewers to understand its design and key features.
- Our production combines traditional product shots with advanced 3D animations.
- The film was designed to highlight the competitive advantages of the Castrol oil filter.
- The realisation included a comprehensive approach - from creative concept to final production.
The end result is dynamic product film, which effectively communicates the value of the filter and builds trust in the brand.
Technology in the service of presentation - 3D animation in a product film
3D technology is revolutionising the way products are presented in product videos. With 3D animations, we can show the internal structure of the products.
3D animations make it possible to present Castrol oil filter in detail, showing the mechanism of action.
The use of 3D animation in a product film allows the product to be presented from different perspectives.
Presenting a product in cross-section is particularly valuable for technical products, where key features are hidden inside.
Innovative approach - using the AI module to generate video shots
The latest AI technology is revolutionising the way we create product videos. In the production of the film for Castrol, we used the latest AI module to generate video shots, a breakthrough in the traditional approach to creating films.
Artificial intelligence technology has allowed us to significantly shorten the production time while maintaining the highest visual quality, resulting in cost optimisation for the client.
- The use of the AI module has made it possible to generate shots that would have been difficult or expensive to realise with traditional methods.
- Thanks to AI, your product film can include shots of unprecedented precision and quality.
The AI module is not only a technological innovation, but above all a new creative opportunity to create more engaging and informative films.
Details and construction elements of the Castrol oil filter in a filmic view
In the product film for Castrol, our aim was to present the oil filter in a way that highlighted its advanced technological features. Thanks to advanced film techniques, we were able to capture key product features such as structure of the filter material or oil flow mechanism.
Our film presents Castrol product in the context of its real-world application, showing how the individual components of the filter work together during engine operation. Detailed shots of the individual components of a Castrol oil filter allow the viewer to understand why this product stands out from the competition.
Use of macrophotography and close-ups in the product film makes it possible to highlight the quality of workmanship and the precision with which it was designed Castrol filter. This makes the film not only a presentation of the your productbut also a tool for building trust in the brand.
Why a product video increases sales and customer engagement
Discover how product film can significantly increase sales and commitment of your customers.
Thanks to a product filmThe viewer has the opportunity to see what the product looks like, how it can be used and what qualities it has. A filmic demonstration of these qualities creates awareness product among customers and credibility and trust in the manufacturer.
- Increases sales, providing comprehensive product information in an attractive format.
- Research shows that product videos significantly increase the likelihood of purchase.
Product videos engage more of the viewer's senses, which translates into better recall product.
The process of creating a product film from concept to completion
From concept to completion, the development process product film is a multi-stage process and requires careful planning.
We start with the pre-production stage, where we define the details and create a detailed work plan. This includes writing the script, creating storyboards, selecting the music and voiceover, as well as logistical preparation.
- Pre-production: Definition of creative concept and production plan.
- Production: Realisation of the shoot according to the prepared script.
- Post-production: Editing of footage, colour correction, addition of special effects and soundtrack.
The whole process of creating product film requires close collaboration between the client and our production team to ensure that the final result fully meets the brand's marketing and image needs.
The production stages of a product film are carefully planned and executed to ensure the highest quality of the final product.
Benefits of using product videos in marketing
Use of product videos in marketing opens up new opportunities for companies. Product videos are a powerful marketing tool that increases conversions in online shops.
Thanks to product filmsbrands can accurately communicate value products and reach a wider audience recipients. Use of films w social media significantly increases the organic reach of posts.
This is an effective way to increase customer engagement and improve sales performance.
Product videos as a tool to build brand trust
Building brand trust is possible through product filmswhich present products in a transparent and credible way. With a product video, the viewer is able to see what the product looks like, how it can be used, and what qualities it has.
Product videos build trust in the brand through transparency - by showing the product in action, the company proves that the product on offer actually delivers on its marketing promises. Professionally produced product film demonstrates the company's serious approach to customer communication and attention to quality.
Product videos allow customers to see exactly what they will receive, which reduces the risk of disappointment after purchase and builds long-term trust in the brand. Brands that regularly publish product videos are seen as more modern and customer-focused.
As the expert says, "
Product videos are a key element in building customer trust in a brand, as they allow products to be presented in a credible and transparent way.
" This allows customers to better understand the brand's offering.
How much does a professional product film cost
Creation of a professional product film is an investment that starts at around £2,000-3,000 net.
If you want a simple representation of the product, e.g. with a uniform background, using product shots alone, such an amount should suffice.
However, if your product film requires additional effects, a dedicated set design, the participation of models or models or the creation of a personalised scenario with an engaging story in which we immerse the product, so to speak, to build an emotional bond between it and the viewer - then the budget grows with your wishes.
- Cost a professional product film starts at around £2,000-3,000 net for the basic version.
- Price product film increases with the addition of advanced elements.
- At the expense of production influenced by the complexity of the script and the number of shooting days.
- Investment in the series product videos is more cost-effective.
- We will prepare an individual quotation for youtaking into account all your needs.
You can opt for a series of product videos, which will reduce the production cost per video.
Different forms of product videos - which one to choose for your brand
The choice of form for a product video should be dictated by the specifics of your brand and its marketing needs. There are a number of options you can consider to effectively showcase your offering.
Product videos can take many forms, from simple 360° presentations via 2D and 3D animationsto extensive explainer videos or unboxing. Choosing the right form depends on the specifics of your product and your brand's marketing objectives.
- For technical products, such as the Castrol oil filter, the best suited are 3D animationsto show the product's internal structure and mechanism of action.
- Brands offering lifestyle or fashion products can benefit from videos featuring models or influencers who present products in the context of everyday use.
- How-to or instructional videos are ideal for products that require an explanation of use or assembly.
When choosing the form of a product film, it is worth considering not only the specifics of the products, but also the preferences of the target audience and the distribution channels in which the film will be used.
This way, we can tailor the right category of product video to best present your offer. The possibilities are many and we will help you make the right decision!
Where and how to use product videos effectively
Effective use of product film requires its presence in key online and offline locations. Above all, product film should be placed on the product page of the shop e-commercewhere it directly influences purchasing decisions potential customers.
Publication product film w social media both in organic posts and in advertising campaigns, increases reach and engagement. In addition, platforms video such as YouTube or Vimeo allow you to reach a wider audience.
It is also worth using product film at trade fairs and industry conferences, where they attract the attention of visitors. Don't forget to use it in internal communications as training material.
Our other product videos
Our portfolio product videos is impressive and varied. We have completed a number of projects for various industries, including the 'Summer Refresh' series for a cider and lemonade producer.
Our realisations also include professional promotional video for the exclusive A45S AMG car and video lookbook for the clothing brand 50 style.
Each of our realisations is tailored to the specific products and the needs of the customer, thus effectively communicating the unique characteristics of the offers and strengthening brand.
How to order a product film for your company
Our team of video marketing specialists will help you create product filmwhich will be of interest potential customers. Ordering a product film starts with contacting our team - you can call or fill in the form on the website.
During the initial consultation, we will discuss your needs and marketing objectives and then prepare a customised quotation, including the scope of work and cost estimate.
The future of product films - trends and innovations
Future product videos is exciting and full of innovation. As stated by Adam Mosseri, CEO of Instagram, the platform no longer focuses on photos alone, and has prioritised films.
Technological developments mean that product videos are becoming increasingly interactive. The trend is to personalise content based on the previous behaviour and preferences of the audience.
- Interactive 360° videos and augmented reality (AR) and virtual reality (VR) are gaining ground.
- Personalisation product videos tailored to a specific audience.
- Artificial intelligence enables the automatic generation of personalised presentations products.
Video marketing evolves towards greater interactivity, allowing direct interaction with the presented products. This is a future worth investing in.
Proposal
Creating product film for Castrol, we have relied on innovative solutions, such as 3D animations i AI. This combination allowed us to create material that not only showcases the product, but also engages the audience.
Our experience shows that investment in professional product videos is a strategic decision that translates into increased sales and brand awareness.
Feel free to contact us to discuss how we can help you create a product filmthat will differentiate your product from the competition and contribute to the growth of your business within the video marketing.