Instructional video

Companies are constantly improving their technology, introducing new solutions, systems or innovations. An instructional video allows you to familiarise your employees with the new technology, provide training and improve your company's work, and at the same time can prove to be excellent advertising.

Instructional video - training or advertising?

A good instructional video has a double benefit. This is because it can be a form of in-house training material and reach only employees. However, if the information it contains is not confidential, it can also be an advertisement for the organisation, attracting new customers or clients. It all depends on what content it contains and how attractive it is to potential new audiences.

Instructional videos can also increase brand sales by being a collection of information about a new product being launched and its use. Instructional videos are also used by direct salespeople to offer customers the products of the companies they represent. This is a far more impactful form of presentation than traditional forms and can therefore influence sales.

Creation of an instructional video

The preparation of an instructional film is a process that takes place in close cooperation with the commissioning company. During the preparatory (pre-production) period, the script and all the initial premises of the film are developed. Then, during the production period, the film is shot. The instructional film closes with post-production, i.e. its sound design, editing and enrichment of the film additional elements such as 3D animations and other effects.

Instructional video - benefits for companies

Among the already mentioned advantages of an instructional video, it is worth highlighting the marketing benefits that a company can achieve through such an investment. Traditional advertising materials, especially those on technological topics, are not clear and understandable and, above all, attractive to every viewer. Training videos can be created in a user-friendly format that allows even the most complex issues to be understood. Thus, customers have a better understanding of the product, which increases their confidence in the brand.