Intermarche is a French supermarket chain and also, as presented in the spot, the sponsor of the Polish Men's Basketball Cup. From the 2011/2012 to 2013/2014 season it was called Intermarche Basket Cup. The spot invites the public to the final games and informs them of Intermarche's sponsorship. The supermarket chain offers a wide range of food and industrial products in 220 shops across Poland.
The commercial was intended to familiarise the audience with the network, maintain a positive image and promote the event itself. The result is an effective promotional spot, at the same time an excellent marketing and image tool. This makes it possible, with a one-off investment, to achieve a long-lasting advertising, promotional and image effect, as well as material for communicating with customers.
The animation was produced by the studio Simple Frame, a Warsaw-based production studio experienced in the creation and production of animations, commercials and radio advertisements. We create attractive films for internal communication such as corporate films or training videos.
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