The film presents a shortcut and a behind-the-scenes look at the 19th gala of Kreatura 2015, the independent creative competition. It is an annual competition for advertising agencies, film studios and others involved in the creation of advertising. The gala took place at the Capitol Theatre & Club in Warsaw. The coverage also shows the winners receiving their awards and interviews with them. The competition is organised by VFP Communications. This is an example of a report that can simultaneously serve as a promotional and image film for the organisers, remaining a report for the participants as well as a souvenir of the event.

The film was produced by the studio Simple Frame, which for years has specialised in creating advertising and promotional films and video reports from galas and events. The above example shows that coverage of this type of event can simultaneously serve as promotional material for the organisers, sponsors or the participants themselves. At the same time, it provides an incentive for potential sponsors for future editions, due to the attractive presentation of their presence at the event. The video can be used as an online advertisement, customer communication material or a report sent out to potential sponsors. By investing in a film of the competition gala, it is possible to encourage participation in future editions and to start marketing activities for future events.