Ludwik is one of the most popular and also the oldest dishwashing lotion in Poland. It is produced by the Inco group, a manufacturer of fertilizers and household chemicals operating since 1947. Ludwik comes in several fragrances, the spot shows Ludwik in a lemon version.

The advertising film helps to attract new customers. However, in the case of such an established brand, the advertising is for image and to maintain the current leadership position. The billboard is part of an advertising campaign featuring a celebrity.

The animation was produced by the studio Simple Frame. Over the years, we have been creating effective advertising, branding and animation films that allow clients to promote and market themselves effectively.