Lumag promotional video

Promotional film - essence, objectives and preparation.

A promotional video is not only an aesthetically pleasing form of presentation, but above all an effective marketing tool. Its application ranges from product advertising, through service promotion, to building brand image or presenting a brand's story.

Objectives of the promotional video:

Informative: Communicates key information about a product, service or brand in an accessible and engaging way.
Persuasive: Induces people to take a specific action - to buy, contact or visit a website.
Emotional: Builds a positive relationship with the brand, based on an emotional connection with the recipient.
Image: Creates the perception of the brand, its values and missions.
Preparation for the production of a promotional film:
The key stages in the production of a promotional film are: planning, script, production and post-production. At the planning stage, the objectives, target and production budget are defined. The script is then developed based on these assumptions, taking into account the characteristics of the company and the product.

Case in point: LUMAG company and Simple Frame agency

An example of a well-prepared production is a promotional film for the LUMAG company, created by the Warsaw-based Simple Frame agency. For years LUMAG has specialised in the production of brake pads, mainly for trucks, but also for passenger cars.

Simple Frame, an agency specialising in the production of promotional films, created a film for LUMAG reflecting the quality, tradition and modernity of their products. Taking into account the global character of the company's activity, the film was prepared in three language versions, which made it possible to reach a wide audience on various markets.

Such a film, apart from showing the product in action, was also intended to highlight the reputation and experience of the LUMAG brand in the industry. A combination of professional product shots, interviews with employees and dynamic sequences showed the company as a leader in brake pads.

Summary:

A promotional video is a powerful marketing tool that, if done professionally, can significantly influence a company's success on the market. Preparing such a film, however, requires a thorough understanding of the needs of a company and the expectations of its customers. The case of LUMAG and the Simple Frame agency is an example of how to fully exploit the potential of this form of advertising.