The product animation prepared by Warsaw-based agency Simple Frame for the operator Orange is a perfect example of the synergy of image, sound and word. Its main objective is to promote the 'Orange Light' offer.
Simple Frame agency with great precision good visual and audio elements to effectively capture the viewer's attention. The animation is dominated by bright, energetic colours, alluding to the modernity and speed of the fibre-optic connection. The graphic elements illustrate the path of light, showing the full potential of fibre optic technology. They allow customers to almost 'feel' the speed and reliability of the service offered.
The sound, on the other hand, was chosen to harmonise with the visuals. The dynamic, modern soundtrack emphasises the innovative nature of the offering, while building an atmosphere of confidence.
The words that accompany the animation have been well thought out. Short and specific sentences communicate the benefits of using the offer, highlighting its uniqueness and competitive advantage. The voiceover, full of confidence but friendly at the same time, makes the message easily digestible and unassuming.
When designing this type of advertising, it is important that the image, sound, words and voiceover subliminally convey the content to the potential customer, so that they reflexively analyse and remember it. Simple Frame understands this principle perfectly, which is why their animation not only informs, but also attracts and is memorable. In the complex world of advertising, where every second is worth its weight in gold, this approach to creating promotional materials is the key to success. In the case of the 'Orange Light' offer, success is guaranteed.
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