Facebook now offers great opportunities for customer outreach, and almost every company has a Fanpage. This allows you to keep your followers updated with news, add photos, descriptions, promotions.

Although the pictures are eye-catching however, they have ceased to be an attractive and, above all, effective form of advertising that stands out. It is becoming increasingly difficult to focus the interest of the customer, for whom companies fight by all means. All the more so as we are inundated all around with colourful, almost identical posters, adverts and photographs.

You have to meet people's growing expectations and take a step towards them. Attract, interest, impress. Every detail, even the smallest one, counts. And sometimes it is precisely this detail that can make the difference between us being successful, getting people to stop and pay attention to our profile. We live in an age where multimedia has overtaken the traditional photograph, and we need more and more stimuli to make us notice something, to make us notice it.

Animation on Facebook or a background video on a Facebook Fanpage. This has already become a revolution! Instead of another static image, a short but very interesting, intense, dynamic animation or film. This form wins because it is still not very common, not well-known and therefore very noticeable and arousing. Done professionally and in a modern way, it guarantees success, an increase in interest in the Facebook profile and, consequently, an increase in interest in the product or service. Every second of the video is polished and not accidental. This ensures that the duration of the video is used to the maximum to showcase the benefits and promote the brand. Properly exposed on Facebook will certainly translate into success for the entire company.