What is advertising? Advertising can come in many forms, but one of the most popular and effective advertising methods is television advertising. An advertising video is designed to catch the viewer's attention and persuade them to purchase the advertised product or service. It can be very effective and persuasive.

Have you ever seen a commercial on television? If so, you have experienced the power of television advertising. Television advertising is a type of marketing that uses commercials to build awareness about products and services or to promote specific brands. Ads are usually shown at times when large audiences are watching TV. This allows you to reach a huge number and any target group. The advertising video is a very powerful tool for marketing and promoting products. This has been the case for decades and there is no indication that it will change. Millions of people watch their favourite TV programmes every day. And this will not change...

Little Tikes has decided to make a TV commercial for its products. A manufacturer of interactive, intelligent toys for children. When we were preparing to shoot the commercial, we knew that it had to be for a highly specific target group. First of all, we had to write a suitable scenariotake direction. The advert captures the features of the toy and shows how authentically at home it can be used. You can see how strongly it can engage both the child and the carer. This is very important, even a priority in areas related to child development.