A changing market, increasing competition and the growing importance of the Internet mean that traditional marketing channels such as television or the press are no longer sufficient to reach customers. The most dynamically developing form of advertising today is video marketing, i.e. advertising in the form of a film, animation or presentation.

Such a film can advertise both a brand and a specific product or service. You can use it to show a behind-the-scenes look at your business, announce a special offer or a competition. You can also show how to use the products you offer or give advice related to your industry (instructional videos will convince the viewer that your brand is valuable).

The written word has been largely supplanted by video, and the popularity of Youtube is growing steadily. A video, animation or other multimedia form will significantly increase your chances of gaining customer interest. Keeping up with the rapidly developing technology and meeting the needs of the market, it is worth betting on video marketing today.

Why?

Compared to television advertising, video marketing involves significantly lower costs. The company receives immediate feedback from the recipient (e.g. in the form of comments) and can therefore better understand their needs and interact more closely with potential customers. Unlike ATL (outdoor, television), with video marketing it is possible to target the audience you want to reach in a more precise way. In addition, videos provide entertainment, evoke emotions and build greater trust in the brand. By affecting the visual and auditory senses, this form of advertising is more memorable and simply more attractive to the customer. More content in less time and in a clearer way.

Distribution

The finished video will be your multimedia showcase on the web. You can place it on your own website, as well as on well-known video sites such as Youtube and Vimeo. You can also use it to advertise on Facebook or other social networks. A presentation about your company will also be useful at a business meeting, conference or trade fair. It can also be displayed at reception and other locations of your choice.

Positioning

Positioning is a very important step in promoting your video. With well-chosen phrases and keywords, your video will reach a larger audience. It will be found on Youtube and other video channels of your choice. Importantly, a properly described video will also appear in Google's search results, so customers interested in the topic will find out about you.