Today, Instagram is the second largest online community. It is a portal that has quickly gained popularity among millions of people and has become a mine of knowledge, entertainment and a means of communication. Following the lead and realising the potential of Instagram, companies and institutions have also started to use it. Such a move has proved to be a great marketing. Thanks to the fact that photos and video on Instagram have multiple audiences it is easy to advertise their offers or promote their entire brand.

Simple Frame is a leading production studio. We have been operating continuously for over a dozen years creating films, animations and presentations. We see how the market, the industry and the needs and requirements of the audience are changing. We develop dynamically keeping up with technology and audience expectations. As soon as the internet became more and more popular, we knew that soon our whole life would move there. It has happened! The Internet is now a goldmine of knowledge, entertainment and information about everyone and everything. Numerous portals and services, including Instagram, help bring people together. Initially, the portal was mainly oriented towards posting photos. However, over time, short videos have also proven their worth.

A video on Instagram should be specific, interesting, creative. Among the thousands of photos and other videos, it must draw attention to itself. We created exactly such a video for MPWiK. We wanted to raise an important topic and reach the largest possible audience. The combination of quality and creation proved to be the best way to inspire trust, sympathy and interest in the subject.

Not all of us know how important saving water is for the environment and our future. This film aims to make us aware of this.